From Packaging Science to Practical Solutions: My Journey
My journey into packaging began with a fascination for the science behind materials. I dedicated my PhD research at the University of Auckland to advancing the understanding and development of innovative packaging solutions. This academic foundation, combined with years of hands-on experience leading packaging development and sustainability initiatives within demanding FMCG environments and innovative material start-ups right here in New Zealand and across Australasia, showed me a critical gap.
Hosein Pouriman, PhD, Leading Specialist
I saw businesses facing increasing pressure: complex regulations like APCO reporting and ARL rollouts, ambitious sustainability targets, volatile costs, and the constant need for innovation. I realised that navigating these challenges successfully requires a unique blend of technical knowledge, commercial acumen, and practical experience.
I founded Circular Blueprint to bridge that gap. My mission is simple: to translate complex packaging science and regulatory landscapes into clear, actionable strategies that deliver measurable results for your business – reducing environmental impact, ensuring compliance, and driving growth.
My Background & Expertise
I bring a wealth of specialised knowledge to every project. With my PhD focused on packaging materials engineering and significant experience as a Packaging Specialist and R&D Lead across major FMCG corporations and innovative compostable packaging firms, I have a comprehensive, hands-on understanding of the industry in our region.
My expertise spans:
Technical Proficiency: Deep knowledge of material science, packaging development (NPD), R&D project management, manufacturing processes, and quality assurance.
Sustainability Leadership: A proven track record in implementing sustainable packaging strategies, driving CO2 reductions, managing APCO reporting, understanding ARL requirements, and exploring circular economy models (including compostables and recycle-ready structures).
Regulatory Acumen: In-depth familiarity with AU/NZ packaging regulations and compliance requirements.
Commercial Focus: Experience in optimising packaging for cost and complexity reduction, managing B2B/B2C requirements, and aligning technical solutions with business growth objectives.
Collaborative Approach: I'm skilled in working alongside your cross-functional teams, procurement, suppliers, and relevant industry stakeholders.
My multidisciplinary background ensures that the advice you receive isn't just technically sound, but also commercially viable and strategically aligned with your business goals.
My Approach
I believe in a partnership approach built on:
Deep Understanding
I take the time to understand your specific products, processes, challenges, and goals within the unique context of the Australian and New Zealand markets.
Data-Driven Insights
My audits and recommendations are based on thorough analysis and evidence, aiming for measurable improvements.
Practical & Actionable Advice
I translate complex information into clear, practical steps that your team can implement effectively.
Collaborative Partnership
I work alongside your team, providing the support and expertise needed to navigate change and achieve lasting results.
Holistic Perspective
I consider the entire packaging lifecycle, balancing performance, cost, compliance, and environmental impact.
Results-Oriented Focus
My ultimate goal is to deliver tangible outcomes that contribute positively to your bottom line and sustainability commitments.
Our Industry Affiliations
We are proud to follow the guidelines of leading organisations in the packaging industry. These affiliations ensure our expertise aligns with the latest standards and best practices.
Let's Shape Your Packaging Future
Ready to discuss how expert guidance can transform your packaging strategy? Whether you need help with compliance, want to explore sustainable alternatives, or aim to optimise costs, I'm here to assist businesses across Australia and New Zealand. Let's connect and explore the possibilities.
Expert packaging consultation focused on sustainability, compliance, and cost reduction for Australian and New Zealand businesses. Navigate complexity, achieve your goals.
Our Commitment
Helping Australian & NZ businesses achieve sustainable packaging goals, ensure regulatory compliance, and optimise costs for measurable results.
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